Lux - n. a unit of luminosity (light level) over a given area, with the reference being the illumination level of a full moon on a clear night at tropical latitudes (1 Lux). In video reproduction, the benchmark for performance can be likened to the night sky; deep black with the stars providing brilliant contrast, broad color gamut and fine detail. The Kordz LUX™ Ultimate HDMI® cable employs the best engineering, materials and production processes to create an interconnect that honours its namesake for benchmark performace - purist video, rich blacks and stunning HD Audio. The LUX HDMI® cable is endorsed by Mr. Joseph Kane, designed especially to pair with premium audio visual divices, system design and calibration for the ultimate home cinema experience.