“Put quite simply, the light has to turn on, otherwise we’ve failed. Our products need to work the first time, every time.”
Paul Wafer, Managing Director, Rako Controls Ltd.
Highlights
Challenges
- Creating and maintaining reliable lighting ambiance in luxury global destinations.
- Signal failure deemed unacceptable.
- Creating a symbiotic and compatible product that seamlessly integrates into any system.
Solution
- Investing in well-engineered cabling to assure connectivity. High performance, high integrity.
- Rako packaged products featuring Kordz cables as standard.
- RAK8-MB, RK-HUB, and WK-HUB featuring a 1m Kordz PRO Cat6 Patch Lead.
Results
- Investment over expense: Rako’s products are delivered with predictable reliability.
- “… huge value in improving the installation experience for our customers.”
- Peace of mind for customer, client, installer, and Rako’s projects.
Photo 2: Residential home UK. Credit: Photographer: Gavriil Papadiotis – www.gavriilux.com & Lighting Designer: Simone Adler Lighting Design
Photo 3: The Warehouse Cafe, Kolkata India. Credit: Pryme Technologies – www.prymetech.co.in
Context
Rako (UK) is known for their exceptional command of intelligent lighting products. Paul Wafer, Managing Director of Rako Controls Ltd. keeps his focus on manufacturing high-quality experiences through local manufacturing, an unmatched product range, and second-to-none project planning with exceptional support.
Rako provides innovative lighting solutions for customisable end-user experiences, from luxury manor hotels in the UK to museums and cathedrals in Holland, as well as nightclubs and fine dining restaurants in India. Their control options including keypads, remotes, tablets, smartphone apps, and voice commands can be found in premier destinations all over the world. For Rako, their standards and values are what sets them apart. This solidifies them as one of the UK’s leading manufacturers of intelligent lighting.
Challenges
Promise without compromise
Lighting is the fundamental element of ambiance.
The first impression of a luxury experience reveals what’s in store, setting the mood and developing a standard of elegance.
Exceptional user experiences in higher-end projects are bound by the symbiotic relationship between reputation and reliability. The more components within a given system, the higher its potential for failure. Providing this standard requires a set of products that not only complements the performance of the overall system but also elevates its standard of integrity. And so, Rako sought to exceed the discerning standards of its clientele with products that fit the bill of high-performance and low-failure tolerance lighting projects.
“Put quite simply, the light has to turn on, otherwise we’ve failed. Our products need to work the first time, every time.”
Paul Wafer, Managing Director, Rako Controls Ltd.
Solution
Rako’s new ‘in-box standard’
A high-end clientele is unforgiving of failure by nature. With reputation bound by reliability, Rako required their equal in an easy-to-use, professional-grade cable designed and manufactured without compromise. On performance, reliability, or the way the integrators at Rako deliver.
“We were already shipping our products with patch cords from other suppliers. These were fine and did the job that they need to. However, at Rako, we’re always looking at how we can improve our products and how we can improve the installation experience for our customers.”
Paul Wafer, Managing Director, Rako Controls Ltd.
Rako’s product engineering team is mindful of its product expectations. Designed with a wealth of expertise plus professional efficiency and performance in mind, Kordz products were on par with Rako’s values and commitment to providing superior products.
“We’d heard from our installer community that Kordz made great products. We were so impressed by the feedback of that particular customer that we decided to investigate whether we could switch to shipping them with Rako products.”
Paul Wafer, Managing Director, Rako Controls Ltd.
The stand out messages from the tightly knit integrator community resonated with ‘quality in the hand’, advanced flexibility and bend radius without signal compromise, and simplified ease of use. The people with boots on the ground championed a better standard of connectivity that left nothing to chance.
“When we met with Kevan from Kordz and went through our product requirements, we were thoroughly impressed.”
Paul Wafer, Managing Director, Rako Controls Ltd.
If you purchase the Rako RAK8-MB, RK-HUB, or WK-HUB today, you’ll find a 1m Kordz PRO Cat6 Patch Lead enclosed. As Paul attests, they offer high flexibility and superior bend radius capabilities. Additionally, the small form factor RJ45 promotes ease of use within Rako’s lighting units.
Rako champions the Kordz point of difference, exemplifying that Rako cares about every component it chooses and the overall quality of its professional service.
Results
An elevated experience end-to-end
The initial cost of a premium cable might be a red flag for some. But Rako’s dedication to product integrity and core values made the transition to Kordz a no brainer. What some might call an expense, Rako found to be an investment in customer satisfaction.
“Despite being slightly more expensive, we saw huge value in improving the installation experience for our customers.”
Paul Wafer, Managing Director, Rako Controls Ltd.
While many other manufacturers use basic cabling, Rako adheres to its high standards of delivery by adding Kordz to its product offerings, because “… they are the best.” A fact that lives on in positive installer feedback paired with the often-asked question of where they can “… get hold of the Kordz patch leads?” to use on their installation work.
“Feedback from the installer community has been great too, as they are flexible, have compact heads, are just all round easier to fit. We’ve even had people asking where they can get hold of the patch cords from!”
Paul Wafer, Managing Director, Rako Controls Ltd.
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