August 04, 2025 Kordz Clears Up Confusion About USB Cabling in Newly Released “Demystified” Article

Aimed at helping integration professionals gain a better understanding of USB technology, information-rich resource from Kordz guides the way to more successful, profitable installations.    

August 4, 2025 — As USB continues to evolve with faster speeds, new features and expanded applications, confusion among AV integrators has grown. Inconsistent naming conventions, overlapping standards and differing port and cable capabilities have created a landscape where not all USB connections deliver the same performance. For AV professionals, this can lead to unexpected limitations, unreliable installations and costly troubleshooting. 

Kordz’ new article, USB Demystified: What AV Integrators Need to Know About USB Versions, Thunderbolt & DisplayPort Alt Mode, cuts through the complexity by explaining the history, specifications and practical realities of USB technology in the field. It covers everything from USB’s progression from 1.0 to 3.2, to the integration of Thunderbolt features into USB4, to critical concepts like DisplayPort Alt Mode and tunnelling. 

“USB-C is an incredibly powerful and versatile connector for modern AV systems, but only if you understand its capabilities and limitations,” says James Chen, Kordz Managing Director and former integrator. “Simply matching connector shapes or version numbers isn’t enough. The wrong cable or port can bottleneck performance, disrupt video output or cause intermittent failures. This article is designed to give integrators the clarity they need to select and deploy USB solutions with confidence.” 

Drawing from real-world installation experience, the article offers actionable guidance, including: 
• Check port and cable capabilities – Avoid relying on shape or name alone; verify speed, video support and power delivery. 
• Match bandwidth to application – Select the right cable for high-resolution displays, fast storage or multi-monitor setups. 
• Understand shared bandwidth – Recognise how data and video share lanes, and when tunnelling can improve efficiency. 
• Choose professional grade solutions – Reduce troubleshooting by using clearly labelled, fully compliant products, such as Kordz PRO Passive USB-C Cables with official USB-IF certification. 

To help integrators remove the guesswork, the article also features a handy reference chart they can use when selecting USB products for their projects. The chart aligns the marketing names of various types of UBC cables with their speed, connector types and typical applications. It helps integrators to choose the correct product the first time to deliver reliable AV systems that meet customers’ high expectations and reduce costly service calls. 

“Our goal is to provide the industry with thorough yet practical education about connectivity that translates for integrators into deeper know-how and more profitable, reliable installations,” Chen adds. “When you understand what’s really going on inside that USB-C connection, you can deliver better results faster and waste less time fixing avoidable problems.” 

USB Demystified: What AV Integrators Need to Know About USB Versions, Thunderbolt & DisplayPort Alt Mode is now available to read in its entirety here. For additional insights, including previous chapters in the Technology Demystified series, covering topics such as HDMI technology and outdoor networking best practice, as well as access to Kordz’ full range of professional-grade connectivity solutions and free integrator resources, visit www.kordz.com. 

Learn More 

For more expert advice and tips about outdoor networking, listen to the full podcast here. For additional resources, including other podcast episodes, articles, and professional-grade connectivity solutions from Kordz, visit kordz.com/articles.  

About Kordz 

Kordz is the connectivity brand for integrators, by integrators. A multi-award-winning global industry leader in professional-grade connectivity products, Kordz’ team of seasoned former integrators is on a mission to ‘Kordzify’ and optimise technology for professionals by designing, engineering and manufacturing products that deliver ease and profitability through a seamless installation experience with high performance results that today’s tech-savvy end-users expect. With a wide range of robust, fast and effective solutions backed by expert technical support, Kordz helps integrators around the world meet the evolving cabling requirements of a diverse range of residential and commercial environments. For more information about Kordz, please visit kordz.com and follow the company @kordzglobal on LinkedIn, X, Facebook, Instagram and YouTube.   ation about Kordz and its extensive line of cabling and connectivity solutions, please visit kordz.com.  

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